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News Release

Lash Therapy Continues to Grow Internationally

Global Victoria

Lash Therapy Australia, the award-winning beauty and wellness brand known for its innovative lash and brow care products, is thrilled to announce its official launch into Costco Canada. This strategic expansion marks a significant milestone for the Australian-based company as it continues to grow its international footprint. Canadian customers will now be able to find Lash Therapy's bestselling Lash & Brow Serum, included in their Complete Lash Set kit in select Costco Canada locations and online at Costco.ca. The partnership with one of North America’s most trusted retailers signals growing global demand for premium, results-driven beauty solutions that are Cruelty-Free, vegan, and backed by science. “We’re so excited to bring Lash Therapy to Costco members across Canada,” said co-founder of Lash Therapy Australia, Emma Spiliopoulos. “This expansion reflects our commitment to making high-quality beauty products accessible to more people, and we couldn’t be prouder to be partnering with a retailer that shares our values.” Lash Therapy has built a loyal following thanks to its dedication to clean, effective formulas that deliver visible results. With millions of units sold and countless 5-star reviews, the brand continues to set new standards in the lash and brow care industry. “We are thrilled to bring our hero lash serum to the Canadian market through such an iconic retailer like Costco,” said Spiliopoulos. “We created Lash Therapy to solve our own frustrations with harsh beauty products, and now we’re proud to share our clean, effective formulas with customers across the globe.” The brand’s international momentum was further highlighted by several high-profile activations in the U.S. throughout April, including: A NYC based editorial and influencer event sponsored by Global Victoria Australia, showcasing premium Melbourne-born brands. Numerous appearances during Coachella's music and influencer events, strengthening its presence among beauty tastemakers and digital creators. About Lash Therapy Australia Lash Therapy Australia offers scientifically formulated lash and brow treatments designed to enhance beauty with clean, safe ingredients. The brand is dedicated to empowering confidence through self-care, backed by visible results and ethical practices. About Global Victoria Australia: Global Victoria, Australia empowers Australian beauty businesses to transform global aspirations into reality. As the State Government of Victoria's trade facilitation agency, we serve as the gateway to international markets and communities. Our expert teams across 23 offices globally provide the skills and knowledge needed for Australian beauty brands to thrive on the global stage. global.vic.gov.au Contact Details Global Victoria Australia Mildred Ruiz Leal mildred.ruizleal@global.vic.gov.au Company Website https://lashtherapyaustralia.com.au

June 03, 2025 10:25 AM Eastern Daylight Time

Krasdale Foods Announces Two Promotions and a New Hire at its Distribution Center and within its Business Initiatives and Finance Departments

Krasdale Foods

Krasdale Foods, the 117-year-old, family-owned business providing independent supermarkets with essential services, including grocery distribution, merchandising, marketing and financing, has announced three leadership changes, including two promotions and one new hire The company’s new hires / promotions include: Guillermo Fisher, a Krasdale employee of more than 40 years, has been promoted to General Manager / Warehouse Operations, with a focus on equipping the Krasdale Foods Distribution Center with the latest technology, including cloud-based systems and artificial intelligence, to provide data-driven efficiency and service. He has an MBA in management and serves as an advisory board member of Bronx Community College. Rob Gangemi, who joined Krasdale in 2017 as the Corporate Controller, was promoted to Vice President / Finance where he will manage the entire finance department, with a focus on maintaining the company’s high standards of compliance while bringing insight and strategic focus to its business initiatives. During his tenure with the company, Rob reduced the monthly close by five days, developed more efficient/automated reconciling of reports and developed monthly updates for the CFO and president. John Aleksandrowicz, who joined Krasdale in March as director, business initiatives, where he is responsible for identifying strategic-growth opportunities for the company and collaborating with retail customers to drive sales, improve in-store execution and meet evolving consumer needs. He was previously Senior Director of Grocery and GM/HBC Sales and Merchandising at Allegiance/Foodtown. “I couldn’t be prouder of the team we have at Krasdale Foods, and Guillermo, Rob and John represent the best of this organization,” said Krasdale President Gus Lebiak. “On behalf of the entire Krasdale family, I want to congratulate Guillermo and Rob on their promotions, and welcome John to the team. We look forward to following their growth and celebrating what I’m confident will be their many successes in the years to come.” About Krasdale Krasdale is an independent, family-owned grocery distribution, merchandising, and marketing services company. For 117 years, Krasdale has supplied independent food markets with all the tools they need to succeed, helping to build and sustain multiple generations of successful enterprises. With its base of operations in New York, Krasdale has spread throughout the Northeast and Florida with store banners that include: C-Town, Bravo, Aim, Market Fresh, Shop Smart Food Markets and Stop 1 Food Mart. Contact Details Ray Hennessey, Vocatus rh@vocatusllc.com

June 03, 2025 09:00 AM Eastern Daylight Time

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Halal Holidays Officially Launches HalalHolidaysasia to Meet the Soaring Demand for Muslim Friendly Travel Across Asia

Rev Up Marketers

Halal Holidays today announced the official launch of its dedicated Muslim-friendly travel platform, HalalHolidays.asia, addressing the rapidly expanding halal tourism sector projected to reach US$225 billion by 2028. The new platform offers fully halal-certified travel packages, accommodations, and seamless booking experiences specifically designed for faith-conscious travellers. The launch comes as industry research from CrescentRating indicates Asia is positioned to become the next major halal travel hotspot, with Muslim travellers increasingly seeking travel options that align with their religious requirements while still delivering premium experiences. "Halal Holidays was founded with a simple mission: to make it easy for Muslims to travel confidently and comfortably," said Vincent Tan, founder of Halal Holidays. “We understand that faith plays a crucial role in travel decisions, and our goal is to provide a platform where Muslim travellers can find reliable, convenient, and fulfilling holiday options — all in one place.” The newly launched website features a comprehensive range of halal-certified travel packages across popular Asian destinations, including Thailand, Japan, Turkey, the Maldives, South Korea, Indonesia, and the UAE. Each package guarantees essential Muslim-friendly amenities including 100% halal-certified meals, prayer facilities, modest accommodation options, and culturally sensitive services. HalalHolidays.asia differentiates itself through specialized offerings, including halal beach holidays, family-friendly packages, luxury escapes, cultural tours highlighting Islamic heritage sites, and Umrah Add-On Packages that combine spiritual journeys with leisure travel. The platform's Umrah series allows travellers to coordinate religious pilgrimages with visits to nearby countries while maintaining Islamic etiquette. "From search to booking, we've made sure HalalHolidays.asia delivers a frictionless and trustworthy experience," said Vincent Tan. “We want to eliminate the anxiety Muslims often feel when booking travel, especially when unsure about halal options abroad.” The mobile-responsive platform enables users to browse packages by destination, theme, or travel type, with transparent information about included halal amenities. The site also offers real-time support from Muslim travel consultants fluent in English, Malay, and Arabic. Post-pandemic travel trends show Muslim travellers increasingly prioritizing meaningful experiences, spiritual rejuvenation, and ethical tourism options. Asia's cultural diversity, affordability, and growing Muslim population position it as an ideal region for halal tourism growth. The company has established strategic partnerships with halal-certified hotels, Islamic tour operators, restaurants, and community centres to build a comprehensive ecosystem for Muslim travellers. Future development plans include a mobile app, loyalty programs, and content collaborations with Muslim lifestyle influencers. "We're not just selling vacations. We're helping Muslims reconnect with the world, with their families, and with their faith — through travel," added Vincent Tan. For more information or to book a halal-certified holiday package, visit https://halalholidays.asia. About Halal Holidays Halal Holidays is a specialized travel company dedicated to providing halal-certified, Muslim-friendly travel packages for modern travellers. With a focus on spiritual comfort, cultural discovery, and seamless booking experiences, the company serves individual travellers, families, and corporate groups throughout Asia and beyond. Contact Details Halal Holidays Vincent Tan +60 3-9282 3060 info@halalholidays.asia Company Website https://halalholidays.asia

May 31, 2025 06:39 AM Eastern Daylight Time

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Moi Moi Fine Jewellery Redefines a Classic with the Launch of the Modern Bezel Collection

Rev Up Marketers

Moi Moi Fine Jewellery is thrilled to announce the launch of its latest innovation in contemporary jewellery design: The Bezel Collection. Designed exclusively in-house, this elegant new range reimagines the timeless bezel setting for the modern minimalist. Inspired by sleek lines, clean silhouettes, and a philosophy of brilliance, framed, The Bezel Collection features a series of bezel-set rings, bands, and bracelets that balance modern simplicity with enduring elegance. Each piece is crafted to let the gemstone take centre stage, unadorned and uninterrupted. “The design concept behind The Bezel Collection is ‘back to basics’ with a modern approach—simple solitaires set in refined, contemporary bezel settings,” says Moi Moi Jewellery Designer, Janet. Designed for everyday wear, the collection is as practical as it is beautiful. Thanks to the secure bezel setting and the strength of SUPERNOVA Moissanite, each piece is ideal for women with active lifestyles who don’t want to compromise on sparkle or style. “When the centre stones are already so impressive and sizeable, as they are in our Bezel Collection, you really don’t need extra embellishments,” says Lauren Sommer, Co-Founder and Managing Director of Moi Moi. “You simply need to frame the jewel and let it shine—that’s why we’re calling it Brilliance, framed.” An Ancient Technique, Reimagined for Today The bezel setting is one of the oldest known methods of securing gemstones, dating back to Ancient Egypt and Rome. In this collection, Moi Moi updates this heritage technique with sleek modernity, featuring fancy cuts such as emerald, marquise, pear, oval and asscher in bold, contemporary settings. The Bezel Collection includes standout styles such as: Lottie: A versatile solitaire available in multiple cuts, perfect for stacking or bridal wear. Iliana: A unique east-west emerald cut solitaire offering a modern twist on tradition. Jolene: A striking marquise or pear design with a full knife-edge band, ideal as a statement piece. Complementing the rings are matching bands and bracelets, including the chic Roxie, Jodie, Lina, and Kerry bands, and three stunning bracelets featuring fancy-cut stones designed to coordinate effortlessly with the rings. Symbolic, Stylish, and Strong Bezel settings not only offer superior protection but also carry symbolic meaning, often associated with eternity and safeguarding what matters most. These qualities, combined with their smooth contours and snag-free design, make bezel-set jewellery ideal for modern lifestyles. This sleek, secure style has recently surged in popularity among celebrities like Lily Collins, Phoebe Tonkin, and Zoe Kravitz, who’ve all chosen bezel-set rings for their engagements. Now, Moi Moi brings that same modern elegance to Australian jewellery lovers. Available Now at Moi Moi Fine Jewellery The Bezel Collection is available now at Moi Moi’s flagship stores in Sydney and Melbourne, and online at www.moimoi.com.au. Visit us in-store to try on the collection or browse the full range online from the comfort of home. About Moi Moi Fine Jewellery Founded in 2004, Moi Moi Fine Jewellery is Australia’s original leader in lab-grown diamonds and SUPERNOVA Moissanite. Known for sustainable, ethical, and expertly crafted jewellery, Moi Moi continues to set the standard for modern luxury in Australia. Contact Details Moi Moi Fine Jewellery Lauren Sommer +61 1800 664 664 lauren@moimoi.com.au Company Website https://www.moimoi.com.au/

May 28, 2025 05:40 AM Eastern Daylight Time

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Finding Ferdinand Shatters Sales Projections Following Debut Retail Launch at Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is shattering sales projections just two months into the brand’s retail debut with Credo Beauty. In March 2025, the clean beauty brand launched online on credobeauty.com and rolled out to 14 Credo Beauty stores nationwide. Finding Ferdinand has far exceeded expectations since launching at Credo Beauty. Within just two months of the retail launch, the brand surpassed sales forecasts by an impressive triple digits. Additionally, Finding Ferdinand’s viral black lip balm was one of the top selling products during the Friends of Credo sale. Credo Beauty’s Senior Color Merchant, Meghan Lim, praised the brand as “Best in Class” for its exceptional launch performance at the retailer. “It’s been incredibly exciting to see Finding Ferdinand on shelves at Credo Beauty — a huge milestone for us. We’re absolutely ecstatic about the success so far, and this is just the beginning. Credo Beauty has been such a thoughtful and supportive partner, truly aligned with our values. Together, we’re keeping the momentum going by creating thoughtful in-store events and developing products and colors we know our customers will use and love,” said Nhu Le, Founder of Finding Ferdinand. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhance—not hide—what makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you love—and wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 135 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals, Necessaire, and ROZ. Having built the most comprehensive guidelines, “The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. MEDIA CONTACT Hallie Sawyer hsawyer@ogakidigital.com Contact Details Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

May 21, 2025 04:00 PM Eastern Daylight Time

Peru present in the Metaverse of Expo 2025 Osaka-Kansai

Promperu

Through a virtual tour with a video game format, Peru will showcase its cultural wealth and diversity in the 2025 edition of the Universal Expo held in Osaka-Kansai, Japan. This innovative experience marks a milestone in the history of Universal Expositions, by incorporating a metaverse with more than 150 countries involved. The digital version of the Peru Pavilion will allow visitors to explore museum exhibits, traditional textiles, gastronomy, archaeological pieces, and interact with users from around the world. Among the emblematic elements that can be appreciated are the mask of the Lord of Sicán, the mantle of the Paracas culture, Nasca ceramics, jewels of the Lord of Sipán, and a space dedicated to the Archaeological Zone of Caral. All these elements have been digitized using photogrammetry, a technique that allows generating high-precision 3D models from photographs. Under the slogan "Infinite Possibilities," the virtual pavilion invites users to discover the many facets of Peru: from its ancient cultural heritage and unique biodiversity to its innovative spirit and the warmth of its people. The proposal seeks to be a window to the past, present, and future of the country. Access to the metaverse will be available through the "Virtual Expo" application, compatible with smartphones (iOS and Android), computers (Windows and Mac), and virtual reality devices such as Meta Quest 2 and Meta Quest 3. This platform will be active during the six-month duration of the Expo, which ends on October 13, 2025. An immersive experience from anywhere in the world Inspired by the real island of Yumeshima, the metaverse of Expo 2025 recreates a digital archipelago that evokes the Japanese spirit. Upon entering, visitors will be able to create their avatar, be greeted by digital residents, and embark on an interactive journey that connects global users. In this dynamic universe, participants will be able to explore, learn, and share their visions about the future of society, using interaction tools such as voice messages, chats, emojis, virtual dances, and more. Additional Information The Expo 2025 Osaka-Kansai is organized by the Bureau International des Expositions (BIE) and has established itself as the most important event for cultural, economic, and diplomatic exchange globally. Peru's participation in this edition is led by the Ministry of Foreign Trade and Tourism (MINCETUR) and the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ). Peru Export and Tourism Promotion Board (PROMPERÚ). We are the government agency in charge of the development and implementation of global strategies to position Peru via the promotion of its image, touristic destinations, added value exports and investments. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

May 20, 2025 12:55 PM Eastern Daylight Time

Centre for Neuro Skills Chief Financial Officer Named 2025 Kern County Heart Walk Chair

Centre for Neuro Skills

Lindsay Ashley, chief financial officer of Centre for Neuro Skills, has been named chair of the American Heart Association ’s 2025 Kern County Heart and Stroke Walk. The annual event is scheduled for Saturday, Oct. 11, at California State University, Bakersfield. “The Kern County Heart and Stroke Walk is an opportunity to celebrate heart disease and stroke survivors, raise lifesaving funds for the American Heart Association and encourage a healthy lifestyle,” said Ashley. “By bringing the community together to raise awareness and funds to fight heart disease and stroke, we’re making strides to ensure our loved ones can live longer, healthier lives.” Ashley will lead a team of Kern County-area executives to recruit companies and organizations to take part in the Heart and Stroke Walk. The leadership team and supporting organizations will raise funds for the American Heart Association while leading action-oriented conversations about employee health, corporate engagement, community health and community transformation. The American Heart Association is the world’s leading non-profit dedicated to a world of healthier lives for all. In addition to Ashley, the 2025 Kern County Heart and Stroke Walk executive leadership team includes: David Harrington, Centre for Neuro Skills Didra Cantu, MPA-HCM, Encompass Health Rehabilitation Hospital George Jenkins, Dignity Health, Bakersfield Memorial Hospital Ken Keller, Dignity Health, Bakersfield Memorial Hospital Kevin Burton, Klein DeNatale Goldner Lindsay Barnes, KGET-TV 17 Lisa Kreber, PhD, CBIS, Adventist Health Bakersfield Scott Salters, Cushman & Wakefield | Pacific Commercial Realty Advisors Sky Newton, SHRM-CP, Valley Strong Credit Union "The Heart and Stroke Walk is a fantastic chance for Kern County to come together as a united community, standing strong against heart disease and stroke," said Kelley Berry, executive director of the American Heart Association, Kern County. "We are immensely grateful for Lindsay's steadfast expertise, passion, and dedication to our mission. Leaders like her are crucial in our ongoing efforts to save lives and provide hope to families affected by heart disease and stroke." Funds raised go toward the American Heart Association’s work to advance lifesaving research, education and health for everyone. In Kern County, the Association has expanded access to CPR skills, connected local heart and stroke patients to the latest science-based treatments through its hospital programs and supported community members managing high blood pressure with tools and resources for better blood pressure control. Heart disease and stroke are largely preventable and how you eat, move and manage stress impacts your well-being, physically and mentally. Participants in the Heart and Stroke Walk gain access to resources, tools and activities to support both mental and physical well-being for employers and employees. Participants can register for the event at BakersfieldHeartWalk.com. Registrants can also create personal fundraising pages, download the Heart Walk mobile app and encourage family and friends to join. Companies interested in participating can contact Kelley Berry at Kelley.berry@heart.org. Centre for Neuro Skills, with seven locations across California and Texas, will be participating in American Heart Association’s local heart walk events across both states. Dr. Matt Ashley, Chief Medical Officer of Centre for Neuro Skills, currently serves as Board President on the Central Texas American Heart Association’s Board of Directors and will transition to Board Chair this July. As a former Heart Walk Chair in Austin, Texas, Dr. Matt Ashley remains committed to participating in and supporting the Central Texas Heart Walks. *** About the American Heart Association The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public’s health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with the American Heart Association in Kern County on heart.org/southern-california, Facebook, Instagram, X or by calling 1-800-AHA-USA1. About Centre for Neuro Skills Centre for Neuro Skills is an experienced and respected world leader in providing intensive rehabilitation and medical programs for those recovering from all types of brain injury. CNS covers a full spectrum of advanced care from residential and assisted living to outpatient/day treatment. Founded by Dr. Mark Ashley in 1980, CNS has seven locations in California and Texas. For more information about Centre for Neuro Skills, visit neuroskills.com, Facebook, Twitter, LinkedIn, YouTube. For a video overview of CNS, visit our YouTube channel. Media, please note: Visual assets, including photos, are available. To request an interview with CNS leadership or clinical staff, please contact Robin Carr at 415.766.0927 or CNS@landispr.com. ### Contact Details Landis Communications Inc. Andie Davis +1 415-766-8355 cns@landispr.com Company Website https://www.neuroskills.com/

May 20, 2025 08:01 AM Pacific Daylight Time

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News Release

Valluxy Launches Premium Home Sauna Solutions in Dubai Infrared Traditional and Hybrid Models Now Available

Rev Up Marketers

In today’s fast-paced and demanding lifestyle, prioritizing health and wellness has never been more important. Valluxy, a luxury wellness brand based in Dubai, proudly announces the launch of its exclusive collection of in-home saunas, providing customers with premium options including infrared, traditional, and hybrid sauna models. This new line of wellness solutions is designed for individuals who value self-care, comfort, and long-term health benefits—all from the convenience of their own home. Saunas have been used for centuries to promote relaxation and enhance physical well-being. Today, modern science supports what traditional cultures have long known—regular sauna use supports detoxification, improves blood circulation, relieves joint and muscle pain, and helps reduce stress. Valluxy’s diverse sauna collection brings this therapeutic power into contemporary homes across the UAE. The hybrid sauna model stands out for its innovative blend of infrared heat and traditional sauna stones. This dual functionality allows users to enjoy the deep-penetrating benefits of infrared therapy along with the soothing steam experience of a traditional sauna. The result is a personalized and highly effective wellness session that suits a wide range of preferences. For those drawn to cutting-edge technology, Valluxy’s infrared saunas are engineered to directly heat the body rather than the surrounding air. This method delivers more focused and efficient results. Infrared therapy has gained widespread popularity for its ability to promote detoxification, relieve pain, support weight management, and improve skin tone. These saunas offer a sleek, modern design and a calming environment, perfect for winding down after a long day. On the other hand, Valluxy’s traditional sauna models cater to those who appreciate a classic and authentic experience. These saunas use natural stones and heat to generate steam, replicating the time-honored ritual of relaxation. The heat encourages sweating, which helps cleanse the body of toxins while improving circulation and promoting restful sleep. To mark the launch of this premium collection, Valluxy is offering a limited-time 10% discount on all indoor prebuilt sauna models. This special offer makes it the ideal time for homeowners to invest in their health and transform their living space into a personal wellness sanctuary. To explore the full range of Valluxy saunas or to make a purchase, visit https://valluxy.com. For inquiries, customers can also connect directly with the team via WhatsApp or phone. About Valluxy Valluxy is a Dubai-based wellness brand offering premium in-home saunas. Their collection includes infrared, traditional, and hybrid models designed for relaxation, detox, and better health. Valluxy blends modern tech with classic comfort to bring spa-like wellness into your home. Contact Details Valluxy Asad Abbas +971 52 299 4540 info@valluxy.com Company Website https://valluxy.com

May 20, 2025 09:01 AM Eastern Daylight Time

Sea Tow Foundation™ Releases Third Video in the "Sober Skipper™: Why It Matters" Series Featuring Professional Wakeboarder, Thomas Herman

Sea Tow Foundation

The Sea Tow Foundation ™, a nonprofit dedicated to promoting boating safety, has launched the last video in its " Sober Skipper™: Why It Matters " series, featuring professional wakeboarder, Thomas Herman. Released in conjunction with National Safe Boating Week, the new video highlights the critical role of a Sober Skipper in ensuring a safe and enjoyable experience on the water. The video series is part of the Foundation’s ongoing campaign to eliminate accidents and fatalities due to Boating Under the Influence (BUI). The campaign targets men ages 24-50, the group identified by U.S. Coast Guard statistics as most at risk for BUI-related incidents. As a professional athlete, Herman shares why staying sober on the water is essential – for safety and for peak performance. He emphasizes the importance of having a Sober Skipper behind the wheel, ensuring that wakeboarders, water sports enthusiasts and recreational boaters alike can focus on their time on the water without worrying about unnecessary risks. National Safe Boating Week is held the week prior to Memorial Day weekend (May 17-23, 2025) to reach and educate boaters at the start of the summer boating season. This year, the Sea Tow Foundation is amplifying the Sober Skipper message with the launch of the video. "Wakeboarding, like all water sports, requires focus, control and quick decision-making," said Gail R. Kulp, Executive Director of the Sea Tow Foundation. "National Safe Boating Week is the perfect time to remind all boaters and water sports enthusiasts that responsible choices—like designating a Sober Skipper—can prevent tragedies and make every boating experience safer and more enjoyable. Thomas Herman’s message reinforces the importance of making safety a priority on the water." Watch "Sober Skipper: Why It Matters to Thomas Herman" now and join the Sea Tow Foundation in this important mission: https://www.boatingsafety.com/page/Why-It-Matters ABOUT SEA TOW FOUNDATION The Sea Tow Foundation – a 501(c)(3) nonprofit organization – was started in 2007 by Captain Joe Frohnhoefer, founder of Sea Tow Services International, after he witnessed too many preventable accidents and fatalities on the water. Through its flagship programs, which include the Life Jacket Loaner Program, Sober Skipper Campaign, Flare Education and the National Boating Safety Awards, the Sea Tow Foundation strives towards its vision of a world where boaters are safe and responsible. To learn more, visit boatingsafety.com. Contact Details Keaveny Hewitt +1 919-622-5276 khewitt@onwrdupwrd.com Company Website https://www.boatingsafety.com/

May 19, 2025 10:00 AM Eastern Daylight Time

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