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Vocatus is Named a Finalist in the WealthManagement.com 2025 Industry Awards for Best Client PR Campaign

Vocatus

Vocatus, a leading communications and marketing firm serving the financial services industry, announced that it has been named a finalist in the Wealth Management 2025 Industry Award (the “Wealthies”) for Best Client PR Campaign. For the second year in a row, Vocatus has received the recognition, which centers on its work on behalf of Callan Family Office, a registered investment advisor serving ultra-high-net-worth families, family offices, foundations and endowments. In addition to its own accolade, Vocatus’ clients are finalists in 19 categories at the prestigious Wealthies in 2025. “We are honored and humbled by this recognition, but even more so, we feel immense gratitude to our clients who have placed their trust in us and given us the opportunity to share in their success,” said Ray Hennessey, Chief Executive Officer of Vocatus. “I want to thank my team and our industry peers for this honor. As we approach our three-year anniversary, I could not be prouder of what we’ve built and the opportunities yet to come.” Founded in 2022, Vocatus serves dozens of clients, from startups to some of the most established names in the financial services industry. Earlier this, Vocatus was awarded the Best Marketing or PR Campaign at the Family Wealth Awards. Last year, it was named a finalist in several well-known wealth management awards, including the WealthManagement.com Industry Awards and ThinkAdvisor Luminaries. Now in its 11th year, the Wealth Management Industry Awards is the only awards program of its kind to honor outstanding achievements by companies, organizations and individuals that support ﬁnancial advisor success. A panel of judges made up of top names in the industry, led by WealthManagement.com director of editorial strategy and operations David Armstrong, chose the ﬁnalists and will determine the winners. Each year, the Wealth Management Industry Awards recognize the ﬁrms and individuals who are making a real diﬀerence to the daily activities of ﬁnancial advisors. Winners will be announced at a gala and awards ceremony in New York City on September 4th. “The Industry Awards are a beacon, illuminating the trailblazers and innovators who are shaping the future of the ﬁnancial services industry,” said David Armstrong, director of editorial strategy and operations. “They serve as a leading indicator of future activity, and as a barometer for the dynamic ecosystem of companies and organizations that empower, support and enable advisor success who are driving the industry forward.” About Vocatus Vocatus is a leading communications, marketing and public relations firm, serving the financial services industry. With specialists across media and journalism, Vocatus provides high-level support to individuals and businesses, including wealth management firms, asset managers, fintech companies and business service providers. Contact Details Christina Diabo +1 201-400-7239 cdiabo@vocatusllc.com

June 05, 2025 09:10 AM Eastern Daylight Time

Kevel Welcomes Ad Tech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation

Kevel

Kevel, the leading retail media technology provider, today announced the appointment of Mark Mannino to its Board of Directors. Mannino, a seasoned executive with over two decades of leadership in advertising technology and digital commerce, brings invaluable expertise to Kevel as the company continues to revolutionize the retail media landscape. As the current President of VidMob and former executive at Amazon and Flywheel, Mannino's experience aligns perfectly with Kevel's mission to empower businesses to create, optimize, and scale standout retail media platforms. His addition to the board comes at a pivotal time for Kevel, following its recent acquisition of Nexta and the upcoming launch of the Kevel Console, a unified self-service platform for both product ads and display capabilities. "Mark's deep understanding of programmatic advertising, retail media, and data-driven marketing will be instrumental in guiding Kevel's strategic direction," said James Avery, CEO of Kevel. "His track record of driving innovation at scale while maintaining a sharp commercial focus is exactly what we need as we continue to push the boundaries of what's possible in retail media." Mannino's appointment reinforces Kevel's commitment to providing retailers with flexible, customizable, and privacy-first technology. His expertise will help shape Kevel's approach to key initiatives, including: Expanding Kevel's Retail Media Cloud™ capabilities, offering ultimate flexibility for retailers to create bespoke ad solutions. Enhancing Kevel's unified offsite strategy, enabling retailers to extend their reach across search, social, and display channels. Accelerating the development of AI-driven audience segmentation and real-time decisioning tools. Strengthening Kevel's position as the most secure and privacy-compliant retail media tech provider. "I'm excited to join Kevel's board at such a pivotal time for the company and the retail media industry," said Mannino. "Kevel's API-first approach and commitment to empowering retailers with full control over their retail media tech stacks sets them apart in the market. I look forward to contributing to Kevel's mission of helping businesses build, level up, and scale their retail media networks." With Mannino's guidance, Kevel is poised to further accelerate its growth and innovation in the retail media space. The company's focus on providing comprehensive solutions that drive performance and revenue growth, coupled with its rapid implementation capabilities, positions Kevel as a future-ready partner for retailers looking to optimize their advertising strategies. About Kevel Kevel is revolutionizing retail media with its AI-powered, API-first Retail Media Cloud®, empowering retailers, marketplaces, and eCommerce platforms to build, level up, and scale custom ad networks while maintaining full control of their first-party data. By offering unparalleled flexibility in ad serving, audience segmentation, and self-serve capabilities, Kevel enables businesses to launch impactful retail media programs in weeks, not years. Kevel's mission is rooted in the belief that every digital retailer should have the tools to create their own tailored ad platform, comparable to industry leaders like Amazon. Harnessing the power of AI for data-driven decision-making, Kevel has helped leading brands such as Chewy, The Home Depot, Dollar General, Sonae, Lyft, El Corte Ingles, Slickdeals, and others launch impactful retail media networks—fostering innovation and unlocking new revenue opportunities. With Kevel, businesses can differentiate their ad programs, maximize their share of media dollars, and take control of their retail media destiny. Discover the power of customization and performance at www.kevel.com. Contact Details Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

June 04, 2025 09:00 AM Eastern Daylight Time

News Release

Lash Therapy Continues to Grow Internationally

Global Victoria

Lash Therapy Australia, the award-winning beauty and wellness brand known for its innovative lash and brow care products, is thrilled to announce its official launch into Costco Canada. This strategic expansion marks a significant milestone for the Australian-based company as it continues to grow its international footprint. Canadian customers will now be able to find Lash Therapy's bestselling Lash & Brow Serum, included in their Complete Lash Set kit in select Costco Canada locations and online at Costco.ca. The partnership with one of North America’s most trusted retailers signals growing global demand for premium, results-driven beauty solutions that are Cruelty-Free, vegan, and backed by science. “We’re so excited to bring Lash Therapy to Costco members across Canada,” said co-founder of Lash Therapy Australia, Emma Spiliopoulos. “This expansion reflects our commitment to making high-quality beauty products accessible to more people, and we couldn’t be prouder to be partnering with a retailer that shares our values.” Lash Therapy has built a loyal following thanks to its dedication to clean, effective formulas that deliver visible results. With millions of units sold and countless 5-star reviews, the brand continues to set new standards in the lash and brow care industry. “We are thrilled to bring our hero lash serum to the Canadian market through such an iconic retailer like Costco,” said Spiliopoulos. “We created Lash Therapy to solve our own frustrations with harsh beauty products, and now we’re proud to share our clean, effective formulas with customers across the globe.” The brand’s international momentum was further highlighted by several high-profile activations in the U.S. throughout April, including: A NYC based editorial and influencer event sponsored by Global Victoria Australia, showcasing premium Melbourne-born brands. Numerous appearances during Coachella's music and influencer events, strengthening its presence among beauty tastemakers and digital creators. About Lash Therapy Australia Lash Therapy Australia offers scientifically formulated lash and brow treatments designed to enhance beauty with clean, safe ingredients. The brand is dedicated to empowering confidence through self-care, backed by visible results and ethical practices. About Global Victoria Australia: Global Victoria, Australia empowers Australian beauty businesses to transform global aspirations into reality. As the State Government of Victoria's trade facilitation agency, we serve as the gateway to international markets and communities. Our expert teams across 23 offices globally provide the skills and knowledge needed for Australian beauty brands to thrive on the global stage. global.vic.gov.au Contact Details Global Victoria Australia Mildred Ruiz Leal mildred.ruizleal@global.vic.gov.au Company Website https://lashtherapyaustralia.com.au

June 03, 2025 10:25 AM Eastern Daylight Time

Courageous Conservatives PAC to Rep. Pat Curry Ahead of June 6 Hearing: You Can’t Sue Your Way Out of Accountability

Courageous Conservative PAC

The Courageous Conservatives Political Action Committee, dedicated to electing leaders who uphold the values of sovereignty, strength, and principled conservative governance, will argue against a baseless “SLAPP” lawsuit brought by Rep. Pat Curry in court this week. Courageous Conservatives PAC is confident the court will recognize Curry’s attempt to sue critics into silence for what it is: a politically motivated attempt to suppress free speech and silence grassroots conservatives. “This lawsuit isn’t about the law. It’s about power.” said Chris Ekstrom, Chairman of Courageous Conservatives PAC, “Pat Curry is trying to use the courts to muzzle those who dare to hold him accountable and remind him of the promises he made to his constituents. That’s not justice—that’s political retribution.” The Courageous Conservatives PAC has moved to dismiss the suit under the Texas Citizens Participation Act, citing its clear protections of free speech, the right to petition, and freedom of association. The communications in question—texts and Facebook posts—were fully independent and directed solely to the public, urging civic participation on an important issue: the election of the Texas House Speaker. “Our message to Pat Curry’s district and specifically the voters who elected him was straightforward,” Ekstrom added. “’Call Representative Curry and demand he keep his word’. That’s not just legal political messaging; it is how the American Republic was intended to function.” Curry’s lawyers filed a response to the motion last week. “Despite two months to think about it, amazingly, Curry’s lawyers made no attempt to explain why any of their claims have legal merit,” said Jerad Najvar of Chalmers, Adams, Backer & Kaufman LLC. “Our motion explained, point by point, why the PAC’s speech was legal and complied with Texas law. Instead of defending the substance of his frivolous claims, Curry makes the desperate argument that speech on an issue of public concern by a conservative group is somehow ‘commercial speech’ because the PAC paid to distribute it—and therefore not subject to dismissal under the TCPA. Curry’s argument wholly ignores decades of speech law.” “Rep. Curry’s lawsuit is meritless, and frankly, dangerous,” Ekstrom said. “It sets a chilling precedent if public officials can sue private citizens and organizations simply for encouraging civic engagement. We’re not backing down—and neither should any American who believes in the First Amendment.” Courageous Conservatives PAC is also seeking attorney’s fees and sanctions in response to the frivolous and retaliatory suit. “Our commitment to conservative values and political accountability will not be intimidated into silence,” said Ekstrom. “We will continue to defend the rights of the people to speak out and demand integrity from their elected officials—no matter who tries to stop us.” The hearing is scheduled for Friday, June 6, 2025, at 9:00 a.m. The Court is located at 501 Washington Ave., Waco, TX 76701. Interviews with Chris Ekstrom will be available in advance of and following the hearing. About Courageous Conservatives PAC Courageous Conservatives PAC is a grassroots-driven political action committee dedicated to electing principled conservative leaders who will fight for American values, national sovereignty, and an America First agenda. Led by Chairman Chris Ekstrom, the PAC works to ensure that the voices of patriotic Americans are heard — not silenced — locally and nationwide. ### For more information, or to schedule an interview with Chris Ekstrom please contact Dan Rene at 202-329-8357 or dan@danrene.com Contact Details Courageous Conservatives PAC Dan Rene +1 202-329-8359 dan@danrene.com Company Website https://courageouspac.com/

June 02, 2025 03:30 PM Eastern Daylight Time

Inspira Technologies Receives $2 Price Target and Buy Rating: Everything You Need to Know

Global Markets News

Litchfield Hills Research has initiated coverage of Inspira Technologies OXY B.H.N. Ltd. (NASDAQ: IINN)* with a Buy rating and a $2 price target, representing potential upside of over 225% from current trading levels of around $0.61 per share. This bullish outlook comes as the medical technology company continues to critical care technology addressing what the analyst describes as "a medical need without good options." The analyst notes that mechanical ventilators are "WWII technology in desperate need of an upgrade" with reports showing that 30% to 50% of ICU patients don't survive. Unlike mechanical ventilation, Inspira's ART500 technology would enable patients to remain awake during treatment while stabilizing oxygen levels without intubation and coma. What distinguishes Inspira from typical early-stage medical device companies is its proven regulatory execution and early commercial success. The company's first generation technology, the INSPIRA ART100 system, received FDA clearance in May 2024 and is already deployed in leading U.S. hospitals. The excitement around this technology reached a new high in April 2025 when the first successful patient treatment was completed at Westchester Medical Center. The commercial momentum seems to be accelerating. Inspira announced it received payment in the "low hundreds of thousands of dollars" from its U.S. distributor for delivered systems, marking the company's first revenues. CEO Dagi Ben-Noon called this "a transformative milestone for Inspira as we establish our presence in the U.S. medical landscape." The company has now initiated global commercial rollout discussions and expects additional deliveries in the second half of 2025. Central to Inspira's technology platform is the AI-powered HYLA blood sensor, which recently achieved 96% accuracy in clinical studies at Sheba Medical Center, one of the world's top hospitals. The system provides continuous monitoring without requiring blood draws, targeting the blood gas analyzer market projected to reach $5.7 billion by 2030. The analyst identifies massive market opportunities, with the global mechanical ventilators market expected to reach $20.69 billion by 2034. Inspira's flagship INSPIRA ART500 system in development aims to disrupt this market by providing respiratory support through direct blood oxygenation rather than forcing air into damaged lungs. Inspira has established strong intellectual property protection with multiple U.S. patents and novel patent claims protecting its core technologies. The company is executing a strategic approach of securing FDA clearance for individual components before integrating them into comprehensive systems. When comparing Inspira to similar medical device companies, the analyst found the stock trades at significant discounts despite having FDA-cleared technology already treating patients. The $2 price target reflects confidence in the company's ability to capitalize on its early commercial success and expand into the massive mechanical ventilation market. The analyst concludes that Inspira may represents a unique opportunity, combining proven FDA-cleared technology with substantial market opportunity and attractive valuation metrics in the high-growth medical device sector. Recent News from Inspira: Inspira Technologies Initiates Global Commercial Rollout of FDA-Cleared ART100 System INSPIRA ART100 System Approved by Israel's Largest Healthcare Provider for Use in Organ Transplant Patients Inspira Achieves above 99% Gas Exchange Efficiency in VORTX™ Technology In-Vivo Animal Testing * Legal Disclaimer & Disclosure: Nothing in this article constitutes financial or investment advice, nor does it represent an offer to buy or sell securities. This report is published by the Wall Street Wire platform & media network. The operators of Wall Street Wire are not registered brokers, dealers, or investment advisers. This article contains paid promotional content related to Inspira Technologies and was produced as part of their paid subscription to Wall Street Wire, which includes a monthly fee of five thousand US dollars paid in cash via bank transfer in return for promotional content and distribution services. The operators also receive additional fees for non promotional advisory and data services. Inspira Technologies did not necessarily review or approve this content prior to publication. Please review the full disclaimers and compensation disclosures here which include further details: redditwire.com/terms. We are not responsible for third party analyst price targets or market estimates are refer to them based on publicly availble reports. Additional or competing price target may exist and readers are advised to refer to the full report and its respective disclaimers and disclosures. Contact Details Wall Street Wire Editorial Desk media.globalmarkets@gmail.com

June 02, 2025 09:19 AM Eastern Daylight Time

Jive PR + Digital Accelerates Growth with New Clients Across CPG and Immersive Experiences

Jive PR + Digital

Jive PR + Digital, an award-winning public relations and digital marketing agency with a 15-year track record of growing iconic brands, proudly announces new client accounts and multiple culture-driving campaigns. Fueling this growth is Jive’s unique approach to combining storytelling with Performance PR, cultural relevancy and digital authority. The Jive Effect Traditional PR and storytelling remain essential, but the landscape is evolving fast. Jive PR + Digital leads this evolution with Performance PR—blending proven storytelling with data-driven insights, SEO, and AI-powered search to deliver measurable visibility, engagement, and conversions. Additionally, when it comes to social media and influencer marketing, most brands struggle to connect because their content lacks cultural relevance. Jive uses advanced tools and algorithms to spot emerging trends and conversations early, ensuring every campaign is timely, authentic, and resonant. This “Jive Effect” approach drives real business results: building obsessed communities, increasing sales, and strengthening both brand equity and digital authority. New Clients Recent signings include Benestar Brands’ Mac’s Pork Rinds (Influencer Marketing), a high-growth CPG brand with a loyal fan base and strong retail footprint. Other new clients include Splitsville (Performance PR and Influencers), a leading entertainment brand; Herbal Magic (Organic Social Media and UGC), a legacy wellness company focused on health and nutrition; and a jewelry ecommerce brand; Caitlyn Minimalist (Organic Social Media, UGC, and Influencers). The new partnerships align with Jive’s focus on integrated campaigns that increase revenue, drive AI Search, SEO, and shape culture. “Our latest client additions reflect what we’re seeing across the industry: demand for storytelling that fuels discovery and drives search,” said Lindsay Nahmiache, co-founder and CEO of Jive PR + Digital. “Whether it’s a heritage brand looking to reconnect with audiences or an experiential brand tapping into current cultural moments. We’re excited to amplify their stories and drive impactful conversations.” Key Achievements Jive PR + Digital secured over 200 media placements for the Edelman Fossil Park & Museum of Rowan University’s grand opening, including The New York Times, Forbes, The Wall Street Journal, NBC, and a front-page feature in USA Today. The museum was also mentioned on Late Night with Seth Meyers and the Joe Rogan podcast. Activate’s Austin launch with Jive PR + Digital achieved a 640% ROI on their influencer campaign. Through strategic partnership selection and whitelisting, Jive amplified performance, aligning every move with business goals and delivering clear, measurable results. Jive PR + Digital’s campaign for Mac’s Pork Rinds is lifting brand recall across the Southwest and driving measurable sales growth. By encouraging consumers to get creative with pork rinds in recipes—not just as a snack—Jive is fueling in-store purchases, sparking viral moments, and building a passionate community, especially among keto and low-carb enthusiasts. These results show why marketing teams need to level up with Performance PR, cultural relevance, and digital authority if they want to move the needle. It’s about ensuring that every piece of coverage, campaign, and story works harder—not just to generate awareness but to drive measurable results across the full funnel. For more information, visit jiveprdigital.com. About Jive PR + Digital Jive PR + Digital is an award-winning agency with a 15-year track record of growing consumer brands and immersive experiences in North America. As the driving force behind some of today's most culturally relevant brands, Jive blends influencer marketing, PR, and social media into integrated campaigns that deliver measurable ROI and lasting brand equity. When brands are ready to scale and build an obsessed, loyal community, they turn to Jive PR + Digital – because storytelling is everything. Contact Details Jive PR + Digital Mariana Anchante +1 702-472-0489 mariana@jiveprdigital.com

May 29, 2025 08:00 AM Pacific Daylight Time

Comcast to Connect 70,000 Homes and Businesses in Bryan-College Station to Reliable, Fiber Internet

Comcast Texas

Comcast will connect 70,000 new homes and businesses in Bryan-College Station to fast, secure and reliable, fiber Internet. This expansion into the region will enhance digital infrastructure, promote economic growth and position residents and local businesses for success in an increasingly digital world. The multi-year network expansion brings Xfinity and Comcast Business Internet, mobile, entertainment and security services to the two cities for the first time. The multiphase project includes building a new technology hub that will act as “the brain” of the network, supporting all Xfinity and Comcast Business services. Comcast will also install more than 1,000 miles of fiber lines – enough to span the distance from the Brazos Valley to Universal Studios in Florida. The tech leader also plans to open an interactive Xfinity retail store, which will be announced later. "Bryan-College Station is a hotbed for innovative technology, and this investment by Comcast will help our region stay competitive,” College Station Mayor John Nichols said. “Reliable broadband access is essential for our growing community, from the tens of thousands of Aggie students who call College Station home to our creative business community. Investing in strong connectivity ensures everyone has the advanced resources they need to thrive in a digital world." “We are grateful that Comcast is making this multimillion-dollar fiber infrastructure investment in our community,” City of Bryan Mayor Bobby Guiterrez said. “This investment in connectivity strengthens our local economy and helps our residents thrive. Expanding reliable high-speed Internet in Bryan will open doors for students, businesses and families. It will enhance opportunities and improve quality of life.” Residents can visit ComcastTexas.com/BCS for additional details on construction expectations and upcoming service availability. Portions of the project are currently under construction. Comcast’s most recent expansion to Bryan-College Station is part of the company’s $1.6 billion investment in technology and infrastructure in Texas over the last three years. “Expanding fiber Internet in communities like Bryan-College Station will be a catalyst for economic growth, enhancing educational opportunities and helping residents and businesses have the tools they need to thrive in the digital age,” Nicolas Jimenez, Comcast’s General Market Manager of Bryan-College Station said. “By investing in the infrastructure and connectivity of these communities, we’re empowering individuals and businesses to succeed and pave the way for a brighter, more connected future." A Network You Can Trust to be Reliable, Fast and Secure Comcast’s state-of-the-art network is built to enable residents and businesses to thrive in today’s constantly connected world. Bryan-College Station joins the 64 million homes and businesses across the country to have access to a network that is trusted by essential community organizations like hospitals, schools, transportation systems and first responders, and federal agencies like the Department of Defense. It delivers multi-gigabit Internet speeds, 99.9 percent reliability and security built in from the ground up to keep customers safe from cyber threats. Introducing Xfinity to Consumers Comcast’s residential services are marketed under the Xfinity brand. Consumers in Bryan-College Station will be able to take advantage of the full suite of Xfinity products: Internet, video, mobile, voice and home security. Xfinity offers multi-gigabit Internet speeds, powerful WiFi that reaches every corner of the home, and super-responsive, low-lag connections. Xfinity customers can enjoy a reliable, high-speed experience—whether they’re streaming sports and entertainment, video chatting with friends and coworkers, learning from home or simply browsing online. Comcast Business to Power Bryan-College Station’s Workforce For local businesses, Comcast Business offers a suite of connectivity, communications, networking, mobile, security, wireless, and managed solutions to help organizations of all sizes achieve their business goals. Industry analysts and associations have consistently recognized Comcast Business as a leader and innovator in flexible, scalable options as well as one of the fastest-growing providers of Ethernet services. Serving Everyone in the Bryan-College Station Community Comcast’s commitment to communities goes beyond building the network and aims to increase economic mobility for the local community and its residents. That’s why Comcast created Internet Essentials, a broadband adoption program that offers eligible households low-cost, high-speed Internet and affordable computers. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms, we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Taisha Walker +1 832-942-1131 Taisha_Walker@comcast.com Company Website https://ComcastTexas.com/BCS

May 29, 2025 07:02 AM Central Daylight Time

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The PR Net Reports: How Emerging Technologies Are Enhancing Productivity for Marketing and Communications Teams

The PR Net

The inaugural PR Net Tech Demo Summit, held at the Andaz 5th Avenue on May 14th, set a new standard for innovation in communications and marketing, bringing together industry leaders to explore the transformative power of AI, data-driven storytelling, and next-generation technology platforms. The day began with an inspiring keynote from Aaron Kwittken, Founder and Global CEO of PRophet. In his session, “Empowering Your Team: How to Upskill for the Age of AI in Communications,” Kwittken urged communications professionals to future-proof their careers by embracing a new Human-led, AI-fed model of working. He introduced the concept of the “Communications Engineer” - a hybrid talent fluent in both data and storytelling - and challenged teams to replace instinct with insight. Kwittken highlighted the importance of not only leveraging generative AI, but also harnessing predictive and prescriptive AI to forecast media outcomes, test messaging, and track performance in real time. His actionable frameworks and call for industry-wide upskilling set a dynamic tone for the summit. Opal: Unifying Campaign Planning for Modern Marketers Erynn Baird, Head of Marketing at Opal, joined by Jessica Padula, VP of Marketing & Sustainability at Nespresso, demonstrated how the Opal platform is revolutionizing campaign planning for leading brands. In their session, “From Siloed to Synchronized: Connecting Teams for Campaign Planning,” Baird emphasized that marketing is inherently visual, experiential, and strategic—far beyond what traditional project management tools can support. Opal’s holistic platform provides high-level storytelling visibility, enabling teams to track progress, align on campaign direction, and unify previously siloed departments. The discussion addressed the critical need for a single source of truth in marketing, warning that a lack of alignment and visibility can erode credibility with decision-makers. Impact.com: Converging Affiliate, PR, and Influencer for Measurable Growth Courtney Vanpraag, Affiliate Coach at impact.com, explored the convergence of affiliate marketing, PR, and influencer partnerships in her session, “Where Affiliate, PR, and Influencer Converge for Growth.” Vanpraag demonstrated how affiliate marketing has become a foundational technology for omnichannel strategies, enabling brands to reach consumers across platforms like Reddit and Substack. She showcased impact.com’s capabilities for PR professionals, from securing placements in gift guides to tracking earned media performance and quantifying ROI. Her insights reinforced the importance of uniting teams and using data to clearly demonstrate PR’s value within broader marketing strategies. Edelman: The Rise of Generative Engine Optimization (GEO) Mirza Germovic, SVP, Global AI & Product at Edelman, introduced attendees to Generative Engine Optimization (GEO), a cutting-edge approach to brand visibility in the era of AI-powered search. As consumers increasingly turn to AI platforms like ChatGPT and Copilot, GEO is emerging as a vital complement to traditional SEO. Germovic revealed Edelman’s new GEO solution, designed to help brands not only remain discoverable but also shape how they are represented in AI-generated results—a communications challenge as much as a technical one. OpenAI: ChatGPT’s Enterprise Revolution The summit concluded with a forward-looking session from Erica Vlahinos, GTM Director at OpenAI, who spotlighted the extraordinary impact of ChatGPT across the enterprise landscape. With 92% of Fortune 500 companies now leveraging OpenAI tools and 78% of their employees actively using ChatGPT, the platform has become a cornerstone of modern business productivity. Vlahinos shared compelling data: employees using ChatGPT complete 12% more tasks, finish work 25% faster, and deliver 40% higher-quality output. She also introduced attendees to Canvas, a new feature enabling live editing and real-time collaboration within ChatGPT. The platform’s chat capabilities now support deep research, content drafting, editing, social media post creation, and even image generation. Advanced analytics provide actionable recommendations for future marketing campaigns. As Vlahinos emphasized, “The companies winning today are those empowering their teams with AI to work smarter, not harder.” The Tech Demo Summit concluded with a shared vision: the future of communications is collaborative, data-driven, and powered by both human creativity and AI innovation. ABOUT THE PR NET: The PR Net is the premier global network for marketing and communications professionals. It is a modern take on the classic networking club and an "industry insider favorite” for executives looking for a central platform for industry intelligence and connections. Founded by industry veteran Lisa Smith in 2015, The PR Net consists of online content that reads like a magazine, member-only services, and highly sought-after digital and in-person member events. Contact Details The PR Net info@theprnet.com Company Website https://theprnet.com/

May 22, 2025 01:19 PM Eastern Daylight Time

Finding Ferdinand Shatters Sales Projections Following Debut Retail Launch at Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is shattering sales projections just two months into the brand’s retail debut with Credo Beauty. In March 2025, the clean beauty brand launched online on credobeauty.com and rolled out to 14 Credo Beauty stores nationwide. Finding Ferdinand has far exceeded expectations since launching at Credo Beauty. Within just two months of the retail launch, the brand surpassed sales forecasts by an impressive triple digits. Additionally, Finding Ferdinand’s viral black lip balm was one of the top selling products during the Friends of Credo sale. Credo Beauty’s Senior Color Merchant, Meghan Lim, praised the brand as “Best in Class” for its exceptional launch performance at the retailer. “It’s been incredibly exciting to see Finding Ferdinand on shelves at Credo Beauty — a huge milestone for us. We’re absolutely ecstatic about the success so far, and this is just the beginning. Credo Beauty has been such a thoughtful and supportive partner, truly aligned with our values. Together, we’re keeping the momentum going by creating thoughtful in-store events and developing products and colors we know our customers will use and love,” said Nhu Le, Founder of Finding Ferdinand. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhance—not hide—what makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you love—and wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 135 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals, Necessaire, and ROZ. Having built the most comprehensive guidelines, “The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. MEDIA CONTACT Hallie Sawyer hsawyer@ogakidigital.com Contact Details Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

May 21, 2025 04:00 PM Eastern Daylight Time

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